This week we were able to release our deepest brand thoughts on our podcast with Hospitality Rising founder and branding expert Mark McCulloch and it led us to think of further potential brand extensions. Because we all know the sector needs them.
Accor bubbling over
Accor hits brand number 65 with a Bubble Tea-focused flag which combines the latest in teen trends with a revival of the 1970s-style waterbed. Relaxing, reviving, revolting if you get the combination wrong.
See you at the nail Barr
Capitalising on the relentlessly-youthful appearance of its chief executive, InterContinental Hotels Group launches a spa brand based on his top beauty tips. Rumours of monkey glands unconfirmed at this time.
The Oracle Oracle
Frustrated with the complex and near-mystical nature of revenue management, Oracle adds a product for premium customers which will include once-a-day access to an oracle living in the Albanian mountains. Entrails and runes extra.
No more Choice
Having reached 284 brands and then lost count, Choice Hotels International decided to listen to the customer and channel its inner Henry Ford by stripping back to one. You can have it in any colour so long as it’s black.
Sharing to the hilt
Hilton finally acknowledges that Canopy is its attempt to compete with Airbnb and buys four million Portuguese tiles to decorate its rooms with in the endless hunt for authenticity. Portugal joins the G7 on the proceeds, pastel de nata becomes the official cake of the UN, there are no more wars for four millennia.
Decent branding found at: Lord’s