We’re working with David and the team on B2B PR activities to raise the brand’s profile amongst the investment and hotel-owning community as well as increasing visibility to the lenders. We’re working with Resident Hotels to position them as a credible brand for those considering management contracts in order to achieve their expansion plans. Resident Hotels enjoy sector-leading Tripadvisor and Net Promoter Scores and this positive recognition amongst guests drives profit. The operator recently announced a new hotel – The Resident Edinburgh – opening 2023.
