Strategic PR for Hotel Experts

Podcast interview by NewDog PR

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Can an industry change its stripes?

This week we talk to Chris Penn, founder of Birch, about the emotional highs and lows of the pandemic, whether ethical choices really do cost more and the risk of devaluing a business through not engaging with ESG credentials. We also consider optimum window cleaning methods and whether zebras would make the school run more fun - no zebras were harmed in the making of this episode.

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